Email: l[email protected]
Location: Vancouver
<aside> <img src="/icons/bookmark_gray.svg" alt="/icons/bookmark_gray.svg" width="40px" /> Product Design Manager with 15 years of design experience and expertise in leading cross-functional teams in AI-driven SaaS . Passionate about designing complex workflows, data-driven user experiences, and scalable solutions that drive business impact. Skilled in managing distributed teams, mentoring designers, and bridging design, engineering, and business needs to create scalable, user-centered solutions.
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**Key Achievements
Driving Revenue Growth**: Led discovery research to identify strategic opportunities within high-value customer segments, leading to the development of an account management platform that expanded agency segment adoption from 3 to 43 subscribers, with some representing hundreds of seats.
Accelerating Lead Engagement: Designed an AI-driven feature to identify customers with high intent to engage and book meetings, cutting lead response time from 3 days to 1.5 days, improving customer engagement and ROI.
Enhancing UX Strategy: Implemented a UXUM-lite metric to measure user experience impact, enabling strategic decisions that aligned design with business objectives.
Improved User Onboarding: Collaborated with product marketing to create a self-guided onboarding flow, reducing time to value from 21 days to an average of 4 days.
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Product Design Manager – Copilot AI, Vancouver (Feb 2024 - Present)
Leads design for AI-powered SaaS products, ensuring alignment with business goals and technical feasibility while mentoring a team of designers. Balances leadership with hands-on design execution, actively contributing to design solutions and strategic initiatives.
Key Responsibilities:
- Cross-functional Leadership: Aligns product design with business strategy by collaborating with engineering, marketing, product management, sales, and support. Works closely with engineering to ensure technical feasibility and scalability.
- AI & ML Collaboration: Partners with AI/ML engineers on projects such as AI-based intent prediction, ensuring responsible AI implementation through rigorous testing and evaluation.
- User-Centered Research & Design: Leads research initiatives to refine AI and other complex design workflows, ensuring usability, efficiency, and data-driven decision-making.
- Design Team Leadership: Mentors and guides designers while remaining hands-on in design execution, participating in reviews, UX research, and workflow refinement.
- Process & Operational Efficiency: Develops scalable frameworks for the design and product teams to enhance collaboration, execution speed, and efficiency.
Lead Product Designer – Copilot AI, Vancouver (Sep 2022 - Feb 2024)
In this role, I led a team of 4 designers, driving collaborative efforts to deliver impactful design solutions. I spearheaded the strategic design direction for two key products in sales enablement and AI, ensuring that our work was aligned with business goals and customer needs.
Key Responsibilities:
- Design Vision & Strategy: Defined the design team's mission and vision, ensuring alignment with business objectives.
- Cross-Functional Collaboration: Drove alignment across product, engineering, marketing, and other departments to create cohesive experiences.
- Design & Process Improvement: Streamlined workflows integrating customer data, agile methodologies, and business needs, improving operational efficiency.
- User Research & Insights: Led research initiatives to drive data-informed product decisions.
Senior Product Designer - Article, Vancouver (Apr 2021 - Aug 2022 )
As part of Article's Experience Design team, I was responsible for the customer post-purchase journey, the Trade Program experience, and the Customer Care Services experience. The latter included customers’ experience on the website and internal tools used by agents (i.e., ordering platform, CCaaS).
Key Responsibilities:
- Mentored a junior designer by providing feedback on design processes and final deliverables
- Conducted and assisted with research and discovery projects by using methods like user interviews, card sorting, data mining, and thematic analysis
- Validated ideas and concepts through user testing and web analytics
- Worked with deliverables such as user flows, journey maps, wireframes, and prototypes to communicate ideas and design solutions
- Supported the engineering team in UAT processes and design refinement
- Worked closely with PMs to help define the product roadmap, strategy, KPIs, and success metrics
- Assisted the Experience Design team with Design Ops improvements, including best practices for design documentation such as User Testing Plan and UX Research Framework
- Facilitated design workshops with stakeholders and team (i.e., Design Studio, Lightning Decision Jam)
- Presented design solutions to stakeholders and members of the team with the understanding that different types of audiences require distinct information
Designer - North49 Business Solutions, Burnaby (Mar 2017 - Mar 2021) ****As the only designer, I was responsible for designing solutions for e-commerce websites and B2B web ordering platforms that integrated e-commerce systems with ERP solutions, ensuring seamless data flow and operational efficiency.
**Key Responsibilities:
- Designed e-commerce and B2B platforms integrated with ERP systems, handling data-intensive workflows.
- Led UX for complex ordering systems used in North America and global markets.
- Shipped more than 8 products based on a SaaS solution that provides integration with ERP systems for clients in the USA, Canada, Haiti, Jamaica, Mexico, New Zealand, and other regions.
Senior UI Designer - Try Consultoria e Pesquisas, Brazil (Mar 2016 - Jul 2016) ****I worked in a team of 4 designers, two senior designers, and two intermediate designers, in projects focused on end-to-end design, from business strategy and user research to product launch.
Key Responsibilities:
- Managed a team of two designers
- Led the creative direction for all projects.
- Worked side-by-side with the UX team and development team to bring innovative solutions based on user research and usability testing.
- Followed user interviews and usability testing provided by the UX team to contribute with design decisions
- Created high fidelity mockups and prototypes
- Provided production redlines and assets to the development team